Build it and they will come...NOT! According to Direct Magazine
- 70% of Web traffic comes directly from search engines
- 90% of search engine traffic comes from the top 10 search engines
- 80% of search-site visitors will not click past the first page of results
- 50% of search-site visitors will click on the top 10 sites vs. scrolling further down the listing page
So where do you rank within the search engine listings? A web site
won't help your business if no one knows it exists. As part of your
Web Marketing strategy, you need to be found by
potential customers using the major search engines. 270net knows how to
make that happen!
| Search Engine Optimization Defined |
| Being found by potential customers using major search engines
like Google and Yahoo
takes more than just registering your site. Your
pages need to be thoughtfully optimized to take
advantage of the latest search engine techniques.
The process of modifying your site's content and technical aspects to rank well on search engines is known as Search Engine Optimization (SEO). |
At 270net, we so strongly believe in our Search Engine Optimization (SEO) process, we performed it on our own website. The screen shot of actual results speaks for itself. Rankings within the top 5 - in less than 30 days! Check out our Case Study on Search Engine Optimization.
A graph for each major search engine is
displayed so you can see how your site ranks overall.
Performing a SEO on websites involves several key steps as outlined below.
- Keyword analysis and selection: We'll need
to work with you to decide which keyword phrases to
concentrate on for your website. To give you a quick
idea, think in terms of how a prospective client would
describe your business if looking in the yellow pages or
calling 411. Usually between 3-6 keyword phrases is a
good range to work with for basic search engine optimization
of a site.
- Baseline Keyword Popularity Tests: Next
270net will use our custom-built software to create a
baseline of how your website ranks for the selected keywords.
We'll even put it in a visual graph that you can see and
monitor during the optimization process (snapshot below).
- Optimization Process: Your site's content,
page titles, and other technical aspects will now be
modified based on our knowledge of how search engines rank
websites.
- Web site registration with search engines:
After the optimization we'll register your web site with the
major search engines. In addition, 270net will work
towards placing your website in important industry-specific
directories across the Internet.
- Monitoring / Reporting: Keyword popularity tests will be automatically performed on your site for 3 months after the optimization. The results will be captured and displayed in graphs, made available through the 270WebCenter. Additionally, 270net will monitor the test results and work with you to make adjustments to further improve your search engine rankings.
Pricing:
SEO Consultation: Free
SEO Package: $599
(Includes all items above)Other specialized optimization services are available. Contact us for a free consultation on more advanced optimization services such as linking campaigns, competitive keyword inclusion, and paid advertisement (Google AdWords and Overture paid inclusion).
Click here for more information about our Search Engine Optimization services